Offer Lab
Last updated: August 10, 2026
The Offer Lab is a strategic builder designed to formulate irresistible marketing offers and bundles to maximize your conversion rates.
Core Features
- Component Builder: Construct offers piece-by-piece by stacking components like Value Stacks, Scarcity, Urgency, Bonuses, Guarantees, and Pricing Tiers.
- Goal & Category Tracking: Keep offers organized by defining clear goals (e.g., Lead Gen, Clearance) and categories (e.g., Flash Sale, Bundle).
- Pricing Strategy: Clearly define original prices versus discounted offer prices, alongside specific Call-to-Action (CTA) text.
- Status Management: Manage the lifecycle of your promotions from Draft to Active, and eventually Expired or Archived.
- AI Auto-Generate: Use the Eviory AI Assistant to instantly draft high-converting offer structures based on your specific business goals and target audience.
Workflow
- Click New Offer, give it a name, and set the primary goal.
- Under Offer Components, add elements like Guarantees or Bonuses to stack value.
- Define your pricing strategy and CTA.
- Click Draft with AI if you need the assistant to guide you through marketing best practices.