EvioryThe Performance Tracker is a dedicated analytics hub to log, measure, and optimize your content’s performance across all social media platforms.
Key Features
- Manual Logging: Log impressions, reach, views, and various engagement metrics (likes, comments, shares, saves, profile visits, follows gained) for your posts.
- Auto-Grading: The system automatically calculates complex metrics like your Engagement Rate (ER) by Impressions, and visually grades the post (e.g., 🔴 Weak, 🟡 Okay, 🟢 Strong, ⭐ Exceptional).
- Trend Analysis: Visual charts automatically plot your ER trends over time, average ER by Content Pillar, and average ER by Format.
- Platform Filtering: Filter all charts and the data table by specific platforms like Instagram or TikTok using the dropdown in the header.
- Deep Links: Links directly back to the live URL of the post or the linked event in your Content Calendar.
How to Use
- Log Content: Click Log Content in the header to add a new post. Fill in its title, classification (platform, format, pillar), and quantitative metrics.
- Analyze Trends: Use the top charts to quickly identify which Content Pillar and Format are consistently performing best for your audience.
- Filter Data: Use the dropdown in the top right to isolate performance data for a single specific platform.
- Edit or Delete: Click on any existing row in the table to open its details, edit its metrics, or permanently delete it via the modal.